CREATIVE STUDIO
Beyond disciplines. Beyond the expected.
We develop identities, imagery, spaces and experiences for brands, businesses and individuals with a distinctive point of view.
Led by Illi Goren and Karina De Alba, FUI Creative Studio combines artistic intuition, strategic thinking and an understanding of human perception. We bring together a dedicated network of artists, designers and specialists around each project.
OUR SERVICES
Creative Direction & Brand Identity
Concept development, visual identities and campaign direction. A coherent creative language that carries your vision across images, objects and experiences.
Photography & Content Creation
Editorial imagery, product photography and content for campaigns, websites and social platforms. From the initial visual concept to the final images.
Illustration & Visual Storytelling
Bespoke illustrations, artwork and editorial visuals for brands, publications and independent projects.
Interior Styling & Spatial Concepts
Styling, refurbishment concepts, colour palettes, materials and furniture direction for residential and commercial spaces.
Events & Sensory Experiences
Art performances, brand experiences and experimental culinary concepts that connect people through atmosphere, taste and emotion.
Commission a single service or bring us in to shape a complete project.
Illi Goren
Founder & Creative Director
Design · Creative Direction · Spatial & Culinary Concepts
Founder of Fucked Up Individuals, an independent fashion label shaped by 14 years of experimentation with form, identity and unconventional aesthetics.
Her multidisciplinary practice spans fashion, visual arts, spatial design and experimental gastronomy, transforming conceptual garments, environments and immersive dining experiences into sensory explorations of aesthetics, emotion and human experience.
Karina De Alba
Creative Brand Director
Brand Strategy · Visual Storytelling · Photography · Illustration · Creative Research
Karina combines expertise in technology, journalism, psychology and neuroscience with her practice as an illustrator, photographer and visual creative.
She translates complex ideas into clear, distinctive and emotionally resonant visual identities through creative direction, photography, illustration and storytelling.
Her work spans concept development, visual research, editorial content and the creation of cohesive visual systems across formats and platforms.
Illi Goren
Founder & Creative Director
Design · Creative Direction · Spatial & Culinary Concepts
Founder of Fucked Up Individuals, an independent fashion label shaped by 14 years of experimentation with form, identity and unconventional aesthetics.
Her multidisciplinary practice spans fashion, visual arts, spatial design and experimental gastronomy, transforming conceptual garments, environments and immersive dining experiences into sensory explorations of aesthetics, emotion and human experience.
Karina De Alba
Creative Brand Director
Brand Strategy · Visual Storytelling · Photography · Illustration · Creative Research
Karina combines expertise in technology, journalism, psychology and neuroscience with her practice as an illustrator, photographer and visual creative.
She translates complex ideas into clear, distinctive and emotionally resonant visual identities through creative direction, photography, illustration and storytelling.
Her work spans concept development, visual research, editorial content and the creation of cohesive visual systems across formats and platforms.
SELECTED WORK
HOW WE WORK
01 / The conversation
Tell us what you have in mind, your goals, timing and budget.
02 / The proposal
We define the scope, deliverables, creative team and fee around your project.
03 / The concept
We develop the creative direction and refine it with you.
04 / The delivery
We bring the agreed concept to life, from production through final delivery.
HAVE A PROJECT IN MIND?
Share a short outline of your project, the services you need and your ideal timing. If you have a budget range in mind, include that too.